Privacy Policy

Privacy Policy

At 50more we care about your privacy.
Please take a second to review our updated privacy policy.

Please read our privacy policy carefully as it explains what personal information we collect about our users and why we collect it, along with other important information such as what data protection rights you have.

Effective November 25th, 2020

50more values our users privacy and protection of their data and we build our apps and operate our business with this in mind.

50more is a property of The Dating Company, LLC, who also operates FirstMet. Your services are provided by The Dating Company, LLC who also acts as a data controller for your information.

This privacy policy applies to all 50more services. We recommend that you read this Privacy Notice in full to ensure you are fully informed.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice under the heading “Contacting us is easy and we want to hear from you”.

As part of providing a great experience for you this sometimes requires us to collect personal information from you. We have done our best to give you control and access to your personal information where possible and we want you to be aware how that data is being used. This policy will cover:

  • What information we may collect about you
  • What we may do with the information we collect about you;
  • Whether we share your information with anyone else
  • How we use cookies on our site
  • Where we store your information
  • How we keep your information secure
  • Your rights in relation to your information

At The Dating Company, LLC we take your privacy seriously. We operate on the principle that your personal information belongs to you and other than in the specific circumstances described below (under the heading ‘Who we share your personal information with’) only you can decide who you want to share it with and why. This is fundamental to the way we work and we’re committed to providing a secure environment for you to store your personal information and share it with others when you want to.

Information you voluntarily provide

To register and interact with members on the site, many times you will be prompted to share information with us to improve your experience while using the product.  Some of the information you may share with us includes:

  • Email
  • Name
  • Birthday
  • Location
  • Gender
  • Sexual Preference
  • Ethnicity
  • Height
  • Smoking habits
  • Drinking habits
  • Dietary preferences
  • Interests
  • Religion
  • Political beliefs
  • Education
  • Photos

Information we collect automatically about you and your device

When you use 50more and interact with our services, we may use technology to collect information about your activity. Some of the data that is collected while using the website and mobile/desktop clients may include:

  • IP address
  • Type of browser you use
  • Number of sessions per browser/client on each device
  • Type of device and operating system you use
  • Referrer information
  • Local language and your broad geographic location (e.g. country or city location)
  • How you use our website including pages accessed and pages you click on
  • Your device identifiers

We use this information to help tailor your experience for your device/language, to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them. We also use this information for our internal analytics purposes and to improve the quality and relevance of our website for users, to help prevent fraud as well as identify service issues.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies, Pixels and Local Storage” below.

Information that you provide voluntarily 

Certain parts of our 50more website may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details, information about your hobbies, likes and dislikes, gender, type of person you may wish to connect with, area you live in, payment information, photographs of yourself and if you wish to connect to 50more through other social media sites we may also access your page likes. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

Some of the personal information that you provide may include sensitive personal information, such as race or ethnicity or sexual preferences (such as whether you are looking for a male or female to connect with).

For our 50more Service you may be asked to provide us with answers to a questionnaire which will be used to match you to other compatible users. Your answers may be included in your public profile.


We primarily use personal information you provide to help other users find and connect with you and to help you connect with other users. If you want to update this information you can visit your profile at any time to do so. If you specifically desire, we will use your Facebook social networking data to allow you to create an account with data you have on another site. Your payment information is used when you decide to purchase premium parts of the Service. Information shared with customer support will be used solely to address the issue(s) you have brought to our attention.

We use the information you provide to us to:

  • Enable us to provide the 50more services including to find people we think you will be interested in connecting with
  • Ensure that our website is presented in an effective manner for you and for your device
  • Provide you with marketing information about us and our services [Opt out here]
  • Notify you about changes to 50more
  • Carry out our obligations arising out of the Terms of Service
  • Defend our servers against malicious attacks
  • Administer surveys and promotions (see more on this below)

We try to be as careful as possible when using your data. Anywhere we take in personal data or perform actions we feel may be optional or objectionable to you, we will ask for your consent which can also be revoked at a later date. We are always looking to improve and as we identify data that falls into this category will continue to add new messaging to you so you are always aware of when we take in your data and how we process it.

Surveys and Promotions. From time-to-time, we may request information from you via surveys, contests or sweepstakes. Participation is completely voluntary. Information collected in any sweepstakes or contest may be used as set forth in this policy and as described in the official rules, such as to notify the winners, award prizes and file winners’ information, as required by law. Survey information will be used for the purposes of the survey.

Information You Post. The Services are designed to enable you to communicate with other users through interactive forums, and any information or content you post when participating in the Services or Social Networks becomes public information, depending upon your privacy settings, and is subject to redistribution by The Dating Company and other third parties. There is no expectation of privacy when posting a profile or otherwise participating in such Services and we have no control over how users may use the information you make public. Therefore, you should exercise caution and discretion when deciding to disclose your personal information. Although we use precautions to avoid having your profile information made publicly available through internet search crawlers, it is possible that your profile information may become available; we, therefore, encourage you not to disclose any information that you may not want to make public.

Mobile Information. We may collect additional information from you if you access Services through a mobile device, such as your unique device identifier, device’s operating system, mobile carrier, regional location or, with your permission, precise geo-location. Please note that the degree to which your location can be identified depends on the device you are using (e.g. laptop, smartphone, tablet) (“Device”) and how you are connected to the internet (e.g. via cable broadband connection, Wi-Fi, etc.).

Information About Others/Inviting Friends. You may have the option to choose to submit personal information about other people to invite them to join the Services. Inviting friends is optional and you should have prior permission to contact other people through the Services. Please be aware that if you use any send-to-a-friend functionality on the Services, your email address may be included in the communication sent to your friend.


If you are a 50more service user from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you (i.e. to provide the 50more services), (ii) where the processing is in our legitimate interests and not overridden by your rights, (iii) where you have made the personal information public, or (iv) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person (e.g. if we become aware that an individual is contemplating self-harm or harm to others).

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicate with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “Contacting us is easy and we want to hear from you” heading below.


We may share anonymized usage data which does not identify you specifically with third parties. We may combine your data with those of other users of The Dating Company, LLC and share this information in aggregated and anonymized form with third parties to help us improve the design and delivery of our software tools, increasing the effectiveness for all users.


We work with 3rd parties to help with many things including sharing information with you, helping us support you, preventing fraud, protecting our infrastructure, and providing a better experience for you.

We are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request. This means we may on occasion need to share personal information about our users with law enforcement bodies, regulators, government agencies or courts. We may also on occasion disclose information to those third parties or other third parties to exercise, establish or defend our legal rights and/or to protect the safety of our other users.

We may disclose your personal information to any actual or potential buyer (and its agents and advisers) in connection with an actual or proposed purchase, merger or acquisition of any part of our business. If the ownership of our business changes, we may transfer your information to the new owner so that they may continue to operate under the 50more name or any other name or feature sets to provide services.

Some of our advertising partners may deploy their own tracking or cookies not administered by The Dating Company, LLC. These technologies are subject to our advertisers’ Privacy Policies. You can learn more about this below under the Cookies, Pixels and Local Storage section.

When processing payments third party processors receive the information needed to verify and authorize your credit card or other payment information and to process your order. In addition, we may disclose information to third parties to verify the authenticity of any financial transaction involving our company or to update your billing information.

Below is a list of the key third parties we work with. We may work with third parties not listed below or stop working with the third parties listed below.

  • Facebook
  • Google
  • Google Analytics
  • Flurry
  • Iovation
  • Singular
  • Apsalar
  • VWO
  • Sift Science
  • PayPal
  • Forensiq

If you would like more information about third parties we work with, further details can be provided on request.


Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.

Specifically, our website servers are located in the USA and our group companies and third party service providers and partners operate around the world. This means that when we collect your personal information we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice.

Our Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third party service providers and partners and further details can be provided upon request.


Cookies are small pieces of data that are stored on your computer, mobile phone or other device. Pixels are small blocks of code on web pages that do things like allow another server to measure viewing of a web page and are often used in connection with cookies. HTML5 Local Storage is a small database located inside your browser which web pages can use to store data to speed up their processing. We may use all three technologies from time to time to help improve your browsing experience.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience on 50more. Cookies make the interaction between you and 50more faster and easier. Cookies and other things like local storage also help us authenticate you to deliver personalized content to you.

Please refer to your device’s help material to learn what controls you can use to remove or block cookies. Please remember that if you do this, it may affect your ability to use 50more. As you use your device, you will encounter third parties that make use of cookies and similar technologies.

If you are a user from the European Economic Area you have the ability to manage your cookies here.


Information you provide to us is stored on servers owned and operated by Amazon Web Services, Inc. More information on this provider is available at We use many best practice security measures to keep this data safe including private networking, firewalling, role based access controls, authentication, backups and monitoring. When your data is moved off of our servers for any reason we leverage the best means available to us to make sure your data is secure in transit.


If you are a resident of the State of California and would like to know how your personal information is shared with third parties by us, what categories of personal information that we may have shared with third parties as well as the name of those third parties, please contact us at

If you are a resident of the State of California and would like to opt out from the disclosure of your personal information to any third-parties for marketing purposes, please contact us at Please be advised that where California residents opt-out from permitting their personal information to be shared, such individuals may still receive selected offers directly from us, in accordance with applicable law.

Subject to certain exceptions, you have the right to make the following requests:

Right to Access: You have the right that we disclose to you what personally identifiable information we have collected about you over the past 12 months. Once we receive and confirm the validity of your request, we will disclose to you:

  • The specific pieces of personal information we collected from you
  • The categories of third parties with whom we have disclosed or shared that personal information
  • The categories of personal information that we have sold (if any)

View Data Subject Access Request Form

Right to Delete: You have the right to request that we delete your personal information and direct any third parties we have provided your personal information to delete your personal information. Once we receive and confirm your request, we will delete or anonymize your personal information in our records unless there are legitimate business interests in not doing so.

You may make your requests by completing the subject access request form or by  e-mailing our customer support team at Please allow 30 days for a response. For your protection, we may ask for proof of identity before we can answer any such requests.


We think it is important that you are able to control your personal information.

For our users in the European Economic Area who are protected by the General Data Protection Regulation (or “GDPR”):

You have the right to ask us not to process your personal information for marketing purposes. You can exercise your right to prevent such processing at any time by contacting us at here.

View Data Subject Access Request Form

The GDPR gives you the right to request a copy of the personal information we hold about you. We may request additional information about you to verify your identity before we do such. We will supply, correct or delete personal information about you on our files. In addition, you can object to processing of your personal information, may request rectification, portability or erasure of personal information as well as the restriction of processing of your personal information. We will comply with your requests in accordance with the GDPR and applicable local law in Europe.

If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If you have a complaint about the processing of your personal information you have the right to complain to a data protection authority. However, if you do have a complaint, you can always contact us so we can try to resolve your complaint.


If you are a user who is not in the European Economic Area, any disputes under this Privacy Notice will be resolved in accordance with binding arbitration as outlined in the Terms of Service.


We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

For our users outside of the European Economic Area who are not covered under GDPR:

You may contact our support staff at who will work with you to answer questions and take action to protect your privacy.


50more may contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites will have their own privacy notices which will govern use of any personal information that they process. Please check these notices carefully before you click on any links and/or submit any personal information to these websites.


Any changes we may make to this Privacy Notice will be posted on this page. Where it makes sense because the changes are material, we will notify you by e-mail or in another appropriate manner such as when you next interact with 50more.


We may use Tracking Technologies to deliver content, including ads, relevant to your interests on the Services and third party sites based on how you interact with our advertisements or content, and to track the content you access.

To better understand your purchasing preferences, we may also use third party vendors that provide tracking tools that recognize and collect usage and interest information across the sites you’ve visited from your various Devices. When you visit the Services on a specific Device, a unique ID is created for that Device which may be based on your hashed (de-identified) email address. This allows us and our third party vendors to deliver relevant product recommendations, personalized content and advertising to you based on your interests gathered across multiple sites. This data may be combined with the same information from another browser or Device if you use multiple browsers or Devices. Third party tracking tools might also obtain information about other applications that you have downloaded to your mobile Device, the websites you visit and other information about you or your Device in order to analyze and serve anonymous targeted advertising on the Services and elsewhere.


We or our advertising partners may use Tracking Technologies to collect Information about your visits over time and across the Services and other third-party websites, and combine that information with other information received from other sources, in order to serve more targeted advertising to you. For example, we use Google interest based cookies to serve personalized ads to you. Our ad partners automatically receive your IP address or Device identifier when this happens. Their tools may also limit the number of times you see the same ad and help measure the effectiveness of our advertising campaigns. These third parties may also use information gathered from your use of the Services to serve targeted, interest based advertisements from other advertisers to you on third-party websites and applications.

The Digital Advertising Alliance (“DAA”) has also made available for consumers tools on which you can register your choices not to be tracked by participating advertising networks or companies in the collection and use of your online activities. These are (1) The DAA Consumer Choice Page for Mobile Web (at ) and (2) DAA AppChoices (at, which is a mobile app that allows you to opt out of the collection and use of cross-app data, other than for permitted uses, by listed third-party AppChoices participants. You may opt out of mobile-app targeted advertising ads from any or all of the listed participating advertising networks. You can download the free mobile app from an app store available on your mobile platform. When you opt out with a particular participating advertising network, the mobile app adds your device identifier to that participant’s opt-out list. The participant advertising network is then notified to block the device identifiers on the opt-out list.

You can also prevent your receipt of interest-based ads on websites by deleting and declining cookies in your browser(s). Note that your opt-out choice is applied only to the browser from which you make the choice.

Some newer mobile device operating systems allow you to limit the use of information to deliver interest-based advertising in mobile applications, or your mobile web browser may provide a “Do Not Track” browser setting which will notify those ad servers and networks who recognize the signals to refrain from sending you interest based ads to your mobile device. You can check the settings on your device for such options in your device’s operating system. Alternatively, you may wish to download the TrustE mobile application and/or the Digital Alliance “App Choices” mobile application and follow the instructions provided.

If you opt-out of receiving targeted ads on our Services, you may continue to receive advertising and promotional messages after you opt-out, but they will not be customized or personalized to you based on your use of our Services.


We really do welcome any questions, comments, concerns, and/or requests you may have regarding this Privacy Policy. You can call us at:

50more: 1-844-505-4946

Fax:  514-667-0762

or write to us at:

The Dating Company

c/o Customer Service

334 Cornelia St, #104,

Plattsburgh, NY 12901

You may also email us at:

When contacting us, please include your full name, address, phone number, and email address, and indicate the specific Service you’re using and the nature of your request.

Copyright © 2020 The Dating Company, LLC. All rights reserved.

Terms of Service

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